Do you want to stand out among thousands of other products on bol.com or Amazon? Then one thing is essential: a very strong product listing.
This is how you create a product listing that sells
From scrolling to buying – with strong texts, visuals and video
Your product page is your digital point of sale. Just like a shop window in a physical store, it determines whether people stick around… or continue straight away. Do you want to stand out among thousands of other products on bol.com or Amazon? Then one thing is essential: a very strong product listing.
In this guide we will show you step by step how to make a listing that sells. From smart keywords to powerful images and converting product videos.
What is a product listing?
A product listing is the complete presentation of your article on a marketplace. It contains:
- The title of your product
- The description
- Images
- Specifications
- Price
- Reviews
And every part contributes to your success.
Why are good listing images indispensable?
Your customer cannot hold the product. Everything happens on screen.
Good listing images:
- attract immediate attention
- make the product understandable and tangible
- give confidence
- increase your conversion
75% of online shoppers rate products primarily based on images. So invest in images that sell.
5 steps to a perfect listing
1. Start keyword research
Use terms that your target group really uses. Think of:
- have “amazon listing made”
- “product listing images”
- “bol product optimization”
Incorporate key keywords into:
- the title
- the first paragraph
- some intermediateheads
2. Write a title that stands out and converts
A good title is
- clear and descriptive
- keyword-oriented
- unique compared to competitors
Example:
Robot vacuum cleaner with App – Smart Navigation & Suction
3. Create powerful listing images
Professional visuals make the difference. Show in your images:
- the product from different sides
- the unique features
- moments of use (lifestyle images)
- dimensions and materials
SEO Tip: give your images ALT texts such as Robot vacuum cleaner with App”
4. Write a convincing product description
Use short paragraphs, bullet points and intermediate headings. Focus on:
- benefits for the user
- technical specs
- unique properties
- practical applications
5. Don’t forget the specifications
Customers drop out if they miss essential information. Make sure you mention:
- dimensions
- weight
- material
- guarantee
- usage instructions
Pro tip: add an FAQ at the bottom of your listing. This removes doubts.
Example of a strong product listing
Product:Robot vacuum cleaner with app – Smart navigation – Suitable for hard floors & carpet
Title: Robot Vacuum Cleaner with App – Smart Navigation & Suction – For Hard Floors & Carpet – Automatic Charging
Images:
- top view with open dust reservoir
- close-up of the robot vacuum cleaner
- mobile app interface in use
- in action under furniture (low profile)
- situational image in a living room with carpet
- map of home navigation on smartphone
Description:
Smart cleaning without effort. This robot vacuum cleaner with app ensures thorough cleaning of your home, exactly when you want it. Thanks to the smart navigation, he knows exactly where he has been and where he still needs to be.
Easily control it via the app, set cleaning schedules or send it directly to a specific room. Suitable for all floor types: from hard floors to carpet.
After cleaning it automatically returns to the charging station. Simple, smart and always a clean house.
Bonus: Add a product video
In addition to images, video is an extremely powerful conversion tool.
Why?
- it shows the product in action
- builds trust
- explains technical functions clearly
Keep your video short and to the point (30 – 90 sec)
Focus on:
- ease of use
- the benefits
- atmosphere and application
Common mistakes (and how you prevent them)
🚫 Bad images → Invest in professional images
🚫 Fuzzy titles → Use clear, keyword-oriented titles
🚫 Unreadable descriptions → Work with bullets, headings and short paragraphs
🚫 No keywords → Always start with keyword research
Why a product video does work
Videos increase conversion by an average of 35% on marketplaces.
Customers immediately see how the product works, how big it is, what it does – and whether it suits their lives.
Ready for a listing that sells?
At EXPRTISE we design listings that score.
- Strong titles and descriptions
- Visual content that inspires trust
- Product videos that convert
Everything focused on results.
More attention. More clicks. More sales.